Monday, December 14, 2015

Not sold on Amazon

Having worked in a retail environment in the past, I learned that successful companies take customer feedback seriously.  It is not uncommon for managers to review surveys, comment cards and online reviews to help understand what their customers want.   As an employee this feedback often filtered down to us in meetings or training.  One comment may not make that big of an impression but if readers here and elsewhere swarm a particular company they are more likely to perceive a trend and change their behavior.

Below is a note I just sent to amazon.com's customer feedback department.   I generally adopt a polite tone but still clearly point out that they are losing potential business because they are not carrying the products I want - products made in the USA.  I encourage you to do the same.  You are welcome to copy the text below.  Contact Amazon.com Here

Dear Amazon,

Mounting evidence has led me to believe that many of the economic problems being faced in the economy of the US are the result of the outsourcing of US jobs. I want to make purchases from as many American companies as I can so that I can keep myself, my family, friends and fellow citizens employed and productive. The most basic part of that choice is the ability to determine where a product was made. In conventional stores it is fairly easy to look at the label for the country of origin but more difficult when shopping online.

Recently I was shopping for a backpack and saw a link to your site. I like amazon.com - your website is very easy to use, seems secure and has a good selection of products at reasonable prices. In this case though, I chose not to buy the product because I could not determine where it came from. As an amazon customer I would be much more likely to use your site and make purchases if your company could consistently and prominently display where each item is manufactured or even enable your search tool to filter results based on that criterion.

Thanks for reading. I look forward to many future purchases of American made goods through your website.

Sincerely,

Michael L

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